Getting the most out of your CAD/CAM performance

CATIA Is Always in Fashion for JAY AHR

by Bill Martin-Otto on 5 Jun, 2012 in CATIA

catia Ask most engineers whether they thought a CATIA user would be featured in Apparel magazine and you might get a strange look, but that’s exactly what happened to Jonathan Riss, artistic director of the JAY AHR fashion brand.

Dassault Systèmes nominated Riss for the magazine’s 5th annual Top Innovator awards. The designer was one of 35 people chosen for “exceptional IT-related implementations, product launches and other outstanding business strategies that are changing the industry.”

Riss is part of Dassault Systèmes’ FashionLab, a technology incubator dedicated to spreading CAD/CAM goodness among the ranks of fashion designers. Now, while I’m not making any plans to go to any of the world’s Fashion Weeks this year, I have to say that these guys are producing some pretty cool stuff with CATIA. A few months ago, for example, you may remember that I posted enthusiastically about the futuristic 4N watch.

Riss is using CATIA to create embroidery and elaborate jewelry pieces that contain anywhere from 30,000 to nearly 1 million precious stones.

“Using 3D software has revolutionized my approach to design,” Riss was quoted as saying in a Dassault Systèmes press release. “By designing virtually, I’m able to knock down the barriers of cost and practicality that typically constrain the creative process. The benefits of integrating technology and fashion—reducing limitations, cutting costs and saving time—are far-reaching, and I’m honored that Apparel has recognized my work with FashionLab to make that union a reality.”

According to Apparel’s Jordan K. Speer,“Riss now begins the creative cycle digitally, developing intricate embroidery for JAY AHR fashions by playing with new colors, textures and materials in a life-like environment before picking up a single component.”

The process reduces waste and allows Riss to shave days and weeks from his production schedule. This is accomplished by using virtual prototypes to go through multiple iterations with his global team of collaborators before going to physical prototype. When you consider the fact that some of Riss’s pieces take up to a year to complete, such time savings is critical for getting to market as fast as possible.

Using CATIA also gives Riss more creative flexibility. According to the magazine, he “recently used CATIA V6 Live Rendering to explore a new area of material and color mixtures for the JAY AHR High Fine Jewelry collection. Using materials such as colored glass or satinated metal, he was able to experiment with a variety of new design possibilities for future realization.”

If you read Jonathan Riss’s biography on his website, you’ll learn how he was inspired as a young wanderer by experiences with fabrics and precious stones in the Ukraine, Bombay, Kashmir and Angola. Like any great designer, he’s found a way to harness technology to translate those experiences into functional, fashionable designs that people love.

I’ll be watching FashionLab in the weeks and months ahead, and will no doubt continue to bring you some inspiring stories from this unlikely engineer.

Image: Jay Ahr

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